Christie has announced the appointment of Peter Chen as its executive director of sales, cinema for Greater China.
In this new role, Chen will take on a leadership role in developing and implementing sales strategy and maximising sales growth to increase Christie’s presence throughout the Greater China region. He will lead Christie China’s Cinema team, and work closely with the Cinema APAC regional offices and global cinema leaders to create a collaborative environment for enhancing sales growth. Peter reports to Lin Yu, Vice President of Sales, Cinema, Asia.
Chen was formerly the digital cinema sales director at Sony China. During his eight-year tenure, he successfully created significant growth of the company’s cinema business in China.