Jands NZ rebrands to JPRO

Jands NZ, one of the leading New Zealand professional audio distribution and solutions companies, has introduced a new brand identity and rebranded to JPRO.

Bruce Gray, managing director of JPRO, said: “The initiative has been prompted through the recent changes which sees Jands Australia entering into the New Zealand market. We have seen this as an opportunity to promote our own New Zealand brand in a new and revitalising manner. JPRO will resonate with our market and at the same time avoid any confusion with Jands Australia. We remain committed to distributing Harman Professional audio solutions, while adding other brands and look forward to growing our vast inventory of audio products.”

The change took effect on June 1, 2018 and included a brand refresh.

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