Laqshya Media collaborated with Tata Tea Gold to create a dual-screen 3D anamorphic display at South City Mall, Kolkata, India.
Puneet Das, president - packaged beverages (India and South Asia) of Tata Consumer Products, said: “By leveraging cutting-edge technology for contemporary storytelling, we endeavour to celebrate West Bengal’s acclaimed handlooms, creating resonance with our consumers.”
Yuvrraj Agarwaal, chief strategy officer, Laqshya Media Group, commented: “As the pioneering execution of its kind in India by any brand, it stands as a testament to our relentless pursuit of industry-first innovations, underscoring our unwavering commitment to pushing the boundaries of creativity and technology.”
Sommnath Sengupta, CEO of Inventech, concluded: “With our successful 3D anamorphic outdoor installation and groundbreaking dual-screen 3D anamorphic display, we celebrate West Bengal's cultural craftsmanship beyond the ordinary. Our commitment to pushing creative and technological boundaries is evident in every thread, creating immersive connections.”