Martin Audio expands presence in Asia with distributor appointments

Generation AV, the company that represents Martin Audio in the APAC countries, has appointed a pair of new distributors to target key markets in Asia. PT Goshen Swara Indonesia has become the exclusive distributor for Indonesia, while Guangzhou Guidance AV Technology will add to Martin Audio’s distribution network in China.

Headquartered in Jakarta, PT Goshen is a well-established distribution company, with representation across the Indonesia. Dave McKinney, founder of Generation AV, said: “They are a great fit for Martin Audio as they cover all the vertical markets we work in—from touring/rental to all the installation markets. PT Goshen’s MD, Cunario Suriya leads a terrific team of people, and sales director, Franky Cahyadi runs a highly motivated sales force. They have a highly capable technical team that will be able to provide product and system training to all our dealers and customers.”

PT Goshen’s goal will be to focus on expansion into other key vertical markets, from house of worship and live production through to corporate and education as well as growing Martin Audio’s foothold in entertainment.

McKinney continued: “We are excited about what might be achieved together to ensure more engineers and users can experience the latest Martin Audio products and technology. PT Goshen are a great partner, with an incredible customer-focused attitude, which fits perfectly with the Martin Audio culture and it is a great testament to the new cooperation that they have been able to get the new acquisition up and running whilst in lockdown.”

The changes in China mean that existing distributor, Sino Hui Feng, will continue to handle the entertainment market. As of June 1, 2020 they will be joined by Guangzhou Guidance AV Technology which will be responsible for developing many new market opportunities on top of existing Martin Audio foundation in China, including the Hong Kong and Macau territories.

Guangzhou Guidance is a newly established professional audio company, with headquarters in Guangzhou, led by general manager, Xu (Rico) Ruixian. McKinney said: “The members of the new Guangzhou Guidance team have a long history in the Chinese audio industry and the company has quickly established its dealer network across the country, with a strong support network in place. Martin Audio already has a great brand name in China, and with a great distributor like Guangzhou Guidance AV Technology now partnering with us, we feel confident Martin Audio will be more accessible to more customers across the country.”

He continued: “In an ever-changing market such as China, where we constantly need to adapt and change in order to progress, we feel we now have the perfect structure to support our Martin Audio customers in all markets. We are thankful to have two such great partners looking after our interests.”

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