Midwich acquires Blonde Robot

Midwich, a specialist audio visual distributor to the trade market with operations across Europe and Australasia, has announced it has acquired Blonde Robot, a value-added distributor of professional video, broadcast and photography products.

Headquartered in Melbourne, Australia, with subsidiaries in Hong Kong and Malaysia, Blonde Robot distributes products in a number of countries across the Asia Pacific region including Australia, New Zealand, Singapore, Thailand and Malaysia. The acquisition represents the Midwich’s second investment in professional video and broadcast in the last six months after the purchase of German distributor New Media in August 2018.

The business will report into Michael Broadbent, managing director of the Midwich Group’s Australian organisation Midwich Australia. Chris Horsley-Wyatt (CEO) will remain with the Blonde Robot and will lead the growth of the Midwich’s broadcast and professional video business in APAC.

Broadbent commented: “I am delighted to welcome Chris and the rest of the Blonde Robot team to the Midwich Group. We admire the expertise and reputation of Blonde Robot and look forward to working together in the future. As a group, we recognised some time ago that the broadcast and professional video markets are a natural adjunct to our traditional audio visual activity.

"We believe that the knowledge and focus of Blonde Robot will give Midwich the ability to provide a more comprehensive value-added service to our customers in Australasia and the wider APAC region. Similarly, Midwich’s vast reach into the audio visual market provides Blonde Robot's vendors with an opportunity to expand further into these growing segments.”

Horsley-Wyatt commented: “Everyone at Blonde Robot is very excited to join the Midwich Group and to work with Michael and his team. Midwich is a global leader in distribution and we have a shared desire for growth in the APAC region. This partnership will help us achieve our mutual goals which will benefit all of our existing, and new customers and suppliers. Importantly for us, Midwich align with our values of integrity, dedication to staff and to provide outstanding service.”

Article Categories