LED manufacturer Nanolumens has refreshed its brand identity for 2022. Alongside a new website, it has added new design tools and resources to assist channel partners and AV designers.
The evolution of the company’s brand includes a new customer-centric approach, partner focused culture and a renewed purpose, vision, and brand promise.
Ney Corsino, CEO for Nanolumenssaid; “As the LED market increasingly widens, it’s essential for us to continue to innovate and grow, building relationships based on trust and results. By refreshing our brand voice and philosophy, with a renewed focus on partner enablement, we’re putting a stake in the ground to show what we stand for and who we are as a brand."
"We’ve launched our NanoDesigner Room Configurator tool, which can offer a place to visualise and develop the scope and scale of a project. It creates fully exportable packages with spec sheets, array configuration details with BOM and accompanying diagrams, saving engineering and planning time. We’ve also introduced a new Select Partner Program, with multiple resources designed to assist our partners in driving their business. Featured programs include deal registration and design project discounts, tradeshow coop programs, volume rebate incentives and sales rewards programs, technical training and more,” says Kurt DeYoung, chief revenue officer, Nanolumens.
new 2022 logo below;
