Plantronics rebrands as Poly after merger with Polycom

Plantronics is to rebrand as Poly, following the $2bn deal last March which saw Plantronics buy Polycom. The new company will be 'focused on the human experience of communications and collaboration, aiming to make communication as rich and natural as in-person'.

Poly, which means 'many', will see the joining together of the audio and video expertise of Plantronics and Polycom and its endpoints that connect across and between unified communications platforms. Poly aims to be the solution of choice whenever and wherever collaboration clouds reach people. 

“Today feels like my first day as CEO of a new company,” said Joe Burton, president and chief executive officer, Poly. “We see limitless opportunity for how people communicate and collaborate today. With advancements in AI, machine learning and new technologies, we see a future where Poly makes the connection, then quietly steps out of the way to become the one thing you don’t notice in the meeting.”  

Poly will focus on four distinct areas of innovation:
Making workspaces intuitively work for everyone.
It will help people collaborate, their way.
Designing solutions that are mobile-first for the modern workforce.
Advancing cloud services that help IT pros and users get more out of their devices.

The Poly logo honours the company’s new path forward as well as its legacy: its lava red colour and angle of letters form a propeller to reflect Plantronics 60-year aviation lineage while its three legs are inspired by the design of Polycom’s iconic conference phone.   

“Our new brand represents the many elements of our history that we bring together to enable people to work the way we all work now, which is anywhere and across multiple collaboration tools,” said Amy Barzdukas, executive vice president and chief marketing officer, Poly.

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