Powersoft’s Mezzo amplifier platform is powering the audio experience at Starbucks’ largest, ‘greener’, and fourth flagship location in One Bangkok, Thailand.
Chuthintorn Bhanyotin, managing director from System Plus, the system integrator, said: “The brief was clear. We needed to provide exceptional sound quality with a natural feel that would enhance the atmosphere and be in line with the sustainability goals. This is why Powersoft was a natural choice for a project like this.”
The size of the venue demanded a sound system that could provide a consistent performance while delivering the sustainable energy efficiency required for the Starbucks Reserve store. Powersoft’s Mezzo 604A rose to this challenge, offering reliability, ease of use and robust power output.
Chuthintorn explained: “Powersoft gave us the confidence to meet Starbucks’ standards. Mezzo delivers a level of performance that other brands couldn’t match.” Mezzo’s efficiency also helped reduce power consumption, aligning with the store’s environmental commitments.
The audio installation process was straightforward and Chuthintorn said: “The first step involved running wired cables through metal conduits, adhering to Starbuck’ strict installation guidelines to ensure safety.”
Once the interior was completed, System Plus’s team installed the Mezzo 604A in the equipment room along with nine Bose DesignMax DM3P pendant speakers and eight Bise DesignMax DM3C ceiling speakers around the space to ensure an even sound coverage. The integrator also installed four Powersoft WMP controllers for volume level control in the main area and two TOA Attenuator Model AT-4030 AS for the meeting room.
The integrator also commissioned two tests, an initial test immediately after installation and the second, after the coffee shop’s interior was fully finished. Chuthintorn explained: “This ensured that the whole system was installed correctly, and we performed optimally before the grand opening.”
Feedback from the coffee shop has been “overwhelmingly positive”, with the sound system described as nothing short of “excellent” according to Chuthintorn.