Powersoft has announced the appointment of Abby Hu to the newly created role of chief representative officer in China, where her main responsibilities will be supporting and growing brand awareness throughout the Chinese market.
Hu brings over 10 years of experience in the AV industry to the role, having previously worked for a systems integration company specialising in conference, broadcasting and theatre.
Hu is no stranger to Powersoft, as she previously worked alongside Ezpro, Powersoft’s Chinese distributor, in conjunction with a project for Universal Studios. Hu stated: “At its very foundation, Powersoft is a great brand. I believe my participation can really enhance the influence of Powersoft and its potential to flourish in new markets.”
Luca Giorgi from Powersoft said: “We are very excited to welcome Abby to our team at Powersoft. Her regional expertise in business development will be invaluable for this position. We look forward to working alongside Abby to further our growing commitment in China.”