The 2020 edition of Prolight + Sound Shanghai (PLSS), originally scheduled to take place during the final week of October, has been deferred. The move seeks to allow industry players to focus their marketing budget and manpower towards the larger scale Prolight + Sound Guangzhou (PLSG) event. The two upcoming editions of PLSG will take place in August 2020 and May 2021.
A sister event of the Shanghai fair, Prolight + Sound Guangzhou was previously postponed from February to August 2020 in the wake of the Covid-19 pandemic. This postponement created a packed calendar for the AV entertainment industry in China, with three Prolight + Sound branded events scheduled to take place within the space of just ten months.
Judy Cheung, deputy general manager, Messe Frankfurt (HK), explained: “With the AV entertainment industry still struggling to recover from the impact of Covid-19, channel players require the strongest possible platforms to spur new business. Balancing the considerations of timing and location, it makes sense to pool resources towards two larger scale events: the 2020 and 2021 editions in Guangzhou – China’s core manufacturing base for audio and lighting products. This will not only deliver greater business value for the industry, but it will also allow exhibitors to channel their marketing budgets more effectively.”