Riedel has announced the appointment of John Benn as its general manager for Riedel Communications Australia. Bell, who had served as a non-executive director of the Australia division since 2015, is tasked with expanding Riedel Australia's market share and brand awareness.
Over his 20-year career, Bell has worked in film, TV, and music production and distribution; consumer electronics and pro-audio manufacturing; medical devices; electrical and telecommunications cable manufacturing; and software development.
Cameron O'Neill, director of Asia Pacific at Riedel Communications, said: “John has held senior management roles in Europe, North and South America, Africa, and Asia, and his experience covers more than 30 different industries with a strong focus on engineering and IP-based businesses. His extensive network of high-level connections in the Australian business landscape, coupled with his expertise in business improvement, will help us strengthen Riedel Australia's market leadership."
Bell said: “Riedel Communications is setting a worldwide standard for flexible, reliable, and robust communications and signal-transport solutions, particularly for demanding live production environments. I see strong potential for further adoption of Riedel products and solutions across existing and new markets in Australia, and I look forward to helping the company capitalize on these exciting opportunities."