Shure power WeWork Creator Awards competitors

WeWork and Shure joined forces to highlight the creativity and imagination of innovators competing in the 2019 WeWork Creator Awards, at the Dongdaemun Design Plaza in Seoul, Korea. Shure provided its Axient Digital wireless solution and conferencing systems with simultaneous interpretation and language distribution for the event.

The WeWork Creator Awards celebrates and empowers creators who work to make a life and not just a living. Through the global program, WeWork provides millions of dollars in funding to innovative businesses and organisations. During the live show portion of each Regional Semi-Final event, finalists take to the stage to pitch their ideas in front of a live audience and judges in the hopes of winning funding to get their projects off the ground or to the next level.

In Seoul, finalists made their pitches with confidence in the event venue’s 1,500-seat main hall using Shure’s wireless microphone technology. A total of 24 channels of Axient Digital and UHF-R systems, generated by handheld and bodypack transmitters, provided audio for competitors, hosts, and judges.

Axient Digital further facilitated musical performances by Korean artists Eric Nam, Ailee, Mommy Son, and Hyolyn during a post-awards party. UHF-R was also used for speech reinforcement in WeWork’s masterclass before the Awards Show, where influencers and business leaders extended the benefit of their wisdom to a gathering of creators.

To meet WeWork’s goal of clear, high-quality audio, Shure deployed DCS6000 simultaneous interpretation and DIR language distribution solutions. A total of 600 digital wireless receivers were available for non-Korean speaking attendees requiring English translation. The interpretation and infrared language distribution system were supported by Channel Media, a local conferencing equipment rental provider and member of the Shure Conferencing Network (SCN).

Sang Bum Lee, business manager for Shure in Seoul, said: “We at Shure strongly believe every voice matters. This truly shows at an event like the Creator Awards, where contestants need to communicate their aspirational messages in flawless fashion to a large audience. We were immensely proud to be the official audio partner of the event and thrilled by the opportunity to convey extraordinary ideas via Shure’s extraordinary sound. Our congratulations go to all who took part.”

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