10.02.20

Bose Professional and Versatech International organise networking event in Manila, Philippines

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Attendees at networking event organised by Bose Professional and Versatech International in Manila, Philippines.

Bose Professional has kicked-off 2020 with a business gala in Manila, Philippines. An audience of over 300 seasoned industry professionals were present at the event held on February 5, 2020.

The networking event hosted by Bose Professiona and its regional distribution partner – Versatech International Incorporated – saw senior executives from Bose Professional exchange thoughts and ideas on product applications, business and marketing strategies, growth opportunities, and the brand’s direction in the region. Notable guests comprised dealers, architects, consultants, leading system integrators and installers, sound rental companies, and even end customers.

Christian Liebenberg, regional manager of Bose Professional, said: “Enterprising initiatives that promote improved collaborations with the marketplace will continue to be the focal point of Versatech and Bose Professional’s user-centric strategy for the region.”

Stephen Yu, executive vice president of Versatech, said: “Versatech enjoys unprecedented presence of key primary markets, including retail, education, transportation, hospitality, enterprise, government, and house of worship. We were thrilled to see several major players present at our event. Our guests were particularly impressed with Bose Professional’s new ‘Installed Sound Expansion’, and we are optimistic that 2019’s positive business momentum will continue well into 2020.”

Liebenberg concluded: “This was the perfect start to 2020 as it gave us a lovely opportunity to celebrate partnerships and welcome a promising future. Bose Professional’s extended range of products and systems will provide the growing market in the Philippines with a more comprehensive portfolio of audio solutions than ever before. Through our partnership with Versatech, we are confident in enhancing our presence in the market and consolidating our position as a globally respected audio brand that users in the Philippines already know and trust.”