Fujifilm Australia has partnered with Signalgelive to provide a nationwide digital signage network to Vodafone Hutchison Australia as part of an expensive expansion programme by the company to increase its market share.
Signalgelive is a specialist in cloud-based digital signage software while Fujifilm Australia is an expert in designing, installing and supporting digital retail networks.
Vodafone chose digital signage to reduce its dependency and cost of printed point of sale material for promotional activities and to move to a digital alternative in order to enhance brand awareness and provide a more engaging experience for consumers.
The Samsung Smart Signage Platform, powered by Signagelive has provided Vodafone with a centralised facility to run and manage a countrywide digital signage network. Signagelive’s digital signage platform allows content to be created, scheduled and managed on a local, regional or national basis, depending on requirements.
Jason Cremins, CEO and owner of Signagelive, said: “This is our biggest Samsung SSSP installation by far. By integrating our SoC software into the FujiVISION brand, Fujifilm has eliminated the need for onsite media players and has been able to cost effectively roll out a digital signage network that can be managed locally, centrally or remotely using any device.â€