Acoustic & Lighting has established an experience centre and office at 295 Kaki Bukit Ave 1, Shun Li Industrial Park, Singapore. The move comes as A&L celebrates 22 years of operations in Singapore.
Michelle Yeo, business development director, A&L, commented on the decision to bolster the footprint in Singapore: “Singapore is still the traditional Southeast Asian hub and A&L is a truly Southeast Asian business. We operate across Malaysia, Thailand, Indonesia, Vietnam, Cambodia and Singapore. The Singaporean market is a hub for us and it is important, we have a lot of partners here and there are a lot of major consultants that work here. We feel that having presence here and providing support to our partners, nurturing these relationships on the ground will not only help our Singaporean operation but the entirety of our business endeavours.”
The move is also meant to expand how A&L interfaces with the market. Yeo said: “It is all about engagement, but everyone is finding out that smaller engagements in more intimate settings lead to more fruitful conversations. This experience centre is meant to help up have more of these fruitful conversations and be able to talk to our clients and partners in a more effective manner.”
She continues: “We’ve always had an office, but we have now invested into a proper experience centre. We see that demand for AV is increasing, and our brands are looking for partners that have the infrastructure to do more and go the extra mile. Establishing this experience centre means that we have the capabilities to hold our own events and showcase the capabilities of our partners’ solutions in a completely new way.”
The new A&L facility has allowed the older office space to be converted to a warehouse. A&L also has access to an expanded service and repairs area with the additional footprint.
The move comes at an astute time as A&L will be taking on distribution of LG flat panels from 2026.