Integrate Expo and Fusion Signage, an Australian-owned digital signage software specialist, are marking 10 years of partnership this year.
Designated premier software partner, Fusion Signage has been responsible for the design and supply of event content across the Integrate Expo floor for a decade. The partnership continues through the 2026 edition of the show, which returns to the ICC Sydney from September 2 to 4.
For the past two years Fusion Signage has also held its own stand on the exhibition floor, a move co-founder Emily Ingram says brought the brand “from digital to real life” and signalled the company’s evolution alongside the industry it serves.
Ingram said: “A successful decade-long partnership in this industry is rare and for us it signals something deeper than a vendor arrangement. We're not just a supplier to Integrate, we’re embedded in the experience. We’ve evolved with the show, with the broader digital signage market and with their team. The relationship with Soren, Deb, and their Diversified Australia team is one we genuinely value. We’re all the same real, honest people year on year and I think that consistency is a big part of why this has worked so well for 10 years.”
Across the venue, Fusion Signage delivers an event experience spanning every screen a visitor interacts with. External entrance blades outside the ICC, entrance hall screens, registration and foyer overhead displays, interactive kiosks at each entrance, concourse LED panels, and central bar screens all run content designed and managed by the Fusion team.
Sponsor and exhibitor messaging is carried across the same high-traffic locations, maximising visibility and reinforcing event value for partners. Underpinning all of it is a consistent visual identity with colours, typography, messaging, and motion graphics applied uniformly across every display. In this way the event reads as a professionally managed experience rather than a collection of disconnected screens.
Soren Norgaard, event director for Integrate, said the longevity of the partnership reflected the value it delivers to attendees and exhibitors alike: “When you walk into Integrate, the signage is the first thing that tells you you've arrived somewhere serious, somewhere well-run and somewhere the experience has been designed.”
He continued: “Fusion Signage has been delivering that for 10 years and the reason the partnership has lasted is that they understand what we’re trying to create for the people who come through the doors. It's not just about putting content on screens, it’s about moving thousands of people through a venue clearly, giving our sponsors the visibility they’ve paid for and making the whole event feel cohesive. That’s a hard thing to do well and Fusion do it well, year after year.”
For Fusion Signage, the premier software partner designation carries weight beyond the show floor. Being trusted by one of the industry’s leading events functions as a credibility marker in a market where integrators and end users increasingly seek evidence of reliability and depth.
Soren Norgaard added: “Our across partnership with Fusion Signage over the last 10 years has often extended beyond Integrate as we have also partnered with them on many other shows that we produce and manage under the Diversified Australia umbrella including Security, Fire Security, Fine Food Australia, Energy Exchange Australia, FoodPro ,and FoodTech. This again comes back to and reemphasises the trust we have in Fusion Signage, the quality of their solution and the strength of our relationship.”
The 10-year milestone arrives as Fusion Signage continues to extend its footprint in the Australian and New Zealand digital signage market, building on its content management platform developed specifically for the local integrator channel.