AtlasIED strengthened its presence in APAC by adding AV executive Thomas Marcher as manufacturer’s rep and distributor.
As managing director at AV Distribution Asia, Marcher serves as a crucial link between AtlasIED’s APAC integration partners and AtlasIED’s U.S. headquarters, fostering greater synergy, growth, and revenue in the APAC region.
Marcher said: “There are significant opportunities for AtlasIED in the APAC region in commercial audio, but also in pro-audio, IP products, and sound masking. The breadth of AtlasIED’s offerings is huge; my primary objective as an AtlasIED manufacturer’s rep and distributor is to expose these solutions to integrators here and help them identify the right solutions for the right markets.”
Dean Standing, AtlasIED international sales manager, said: “Thomas’s insights are invaluable to the progression of AtlasIED as a leader in the commercial audio market worldwide. His background and skills align perfectly with AtlasIED’s overarching mission to strengthen our existing global channels while cultivating new opportunities for continued sales success, particularly in the APAC region. Exciting new product introductions, combined with our continued commitment to building the strongest company leadership possible, positions AtlasIED for global success.”