Biamp appoints Midwich as its distributor for Southeast Asia

Biamp has appointed Midwich Asia as its dirstibutor for Southeast Asia to provide local inventory, account management, training, and support.

The agreement is effective immediately with the first Biamp products arriving at the Midwich Singapore warehouse in mid-March. With the appointment Biamp aims to broaden its global commitment to provide streamlined sales, support, and product distribution in Singapore, Malaysia, Indonesia, Thailand, Cambodia, Vietnam, and the Philippines.

Rashid Skaf, Biamp president, CEO, and co-chairman, said: “We are thrilled to partner with Midwich, which has an established team and presence across Southeast Asia. Due to our explosive growth in the region, we are looking to add a partner to our existing team to help us further enhance our commitment to delivering extraordinary service excellence and driving growth for our integration partners.”

Niclas Brattberg, Biamp general manager for the Middle East and Asia Pacific, said: “Making inventory readily available in the region will further underpin continued growth across the expanding range of Biamp solutions. We look forward to providing the exceptional service, for which we are known, to our customers in this rapidly growing market.”

As part of the agreement, a key enhancement is a joint Biamp and Midwich investment in Midwich’s Singapore showroom, which will feature Biamp's Parlé Video Conferencing Bars, Cambridge speech privacy solutions, and Tesira digital signal processors.

Dan Fletcher, Midwich Asia Pacific, managing director, concluded: “We are excited and proud to represent Biamp’s complete portfolio of solutions in Southeast Asia. This is not only a perfect addition to Midwich, but also a values alignment in our shared pursuit of innovation and service excellence. We have seen Biamp’s commitment to growth through recent acquisitions and expanded product lines and we are delighted to offer our clients an even broader AV solution.”

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