TDC has promoted Chris Fitzgerald to the newly created role of head of experiential & installations, reinforcing the company’s continued investment in immersive environments, museums, attractions, and cultural destinations.
With more than a decade at TDC, Fitzgerald will lead the company’s growing experiential portfolio, helping clients shape visitor experiences from concept through to delivery.
Michael Hassett, founder & CEO of TDC, said: “Experiential projects are no longer just about technology, they're about creating memorable places and experiences. Chris’s appointment strengthens TDC’s ability to partner with clients early in the creative process, where the biggest opportunities are realised."
Excited to lead this new chapter at TDC, Fitzgerald added: “Clients often come to us with a technical challenge, but our greatest value lies in helping shape the creative outcome from the very beginning. Our goal is to create experiences that people want to return to, experiences that remain engaging and relevant long after opening day.”