Creative agency builds XR stage to serve clients’ production needs

The Shanghai MuShang Advertising Co. has created the MuShang XR stage in Shanghai, China to deliver creativity and high-quality productions without requiring large-scale, outdoor production.

The stage has a 5m x 12m LED wall constructed from ROE Black Pearl BP2V2 LED panels and driven by two Brompton 4K Tessera SX40 LED processors. Disguise vx 4, vx 2 and rx II servers running Unreal Engine are also part of the set-up, with Mark Roberts Motion Control high-speed cinebots completing the tech stack.

Henry Sha, founder of Shanghai MuShang Ad Co., said: “We wanted to bring a more efficient and cost-effective way of doing productions to our clients. Virtual production technology was exactly what we needed to bring infinite possibilities to businesses and production companies, as well as cut costs and reduce our carbon footprint.”

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