DirectOut has appointed Giacomo Previ as director of marketing and strategic partnerships. A highly accomplished strategist with over 30 years of excellence in the pro-audio sector, Previ will lead the company’s global marketing strategy and drive high-level industry alliances.
Previ’scareer includes eight years managing OEM sales at Powersoft and a 14-year tenure as director of sales and marketing at 18 Sound, where he was instrumental in scaling global partnerships. His background is further strengthened by key roles in product management and marketing communications at Mackie Designs and RCF.
Luca Giaroli, CEO of DirectOut, said: “I am personally and professionally excited to welcome Giacomo Previ to our team. Having known him for many years, I have always admired his deep market insight and his unique ability to connect technology with business opportunities. His arrival is a game-changer for DirectOut, ensuring that our innovative spirit is matched by a world-class strategic vision as we expand our global footprint.”
In his new role, Previ will focus on driving strategic global growth by enhancing brand equity and market penetration for DirectOut’s advanced Audio Solution Model. Additionally, he will cultivate high-level partnerships by leveraging his extensive network to build strategic synergies with world-class manufacturers, while also fostering product marketing innovation to effectively bridge the gap between engineering excellence and market-driven needs.
Previ said: “DirectOut is renowned for its uncompromising quality and engineering innovation. I am thrilled to join the team at a time when the company is leading the way with AI-enhanced technological innovations. My goal is to help DirectOut reach its full potential as the ultimate solution for managing complex audio systems, ensuring that our audio solutions remain at the heart of the world's most demanding professional networks.”