Mackie hires director of APAC sales

mackie appointment use
Luis Wasserman, sales director for APAC at Mackie

Mackie has announced that Luis Wasserman has joined the manufacturer as sales director for the Asia Pacific region. Wasserman will be based in Minneapolis, Minnesota.

Wasserman's professional background blends six years of product management experience in Honeywell and Broan-NuTone with over eleven years of international sales leadership at Scantron Corporation and Amtek.

Henri Cohen, vice president of worldwide sales at Mackie, said: “We’re delighted to have Luis Wasserman promoting Mackie in Asia. His extensive cross-cultural sales experience and education combine with his DJ experience and personal interest in music and audio technology to make him a great fit for us. He will be an excellent asset for Mackie and for our distributors and dealers in the APAC region.”

Wasserman commented: “I’m thrilled to have this opportunity to use my DJ’ing knowledge and my professional sales skills to help drive APAC sales for my favorite audio equipment manufacturer. I have reached my Ikigay—a Japanese concept that translates as ‘reason for being,’ the crossroad between doing what you love, what you are good at, what’s good for the world, and what you can get rewarded for doing.”