At an exclusive event staged at the Supper House in Singapore, analysts, creative agencies, design studios, and technology professionals came together to showcase how truly immersive experiences can be created.
Spearheaded by the Milestone Collective, the event explored how brands can build engagement with audiences and went deeper into the many moving parts that need to be addresses.
At the event, Alylytiq showcased how effective data can help drive better decision making. Cloud Consulting highlighted the financial considerations before embarking on a project. Piquant shed light on the aspects of design that must be taken into account while Smitten PR detailed the importance of effective communication.
Equal Strategy provisioned areas of Supper House with specific scents and smells. Simon Faure-Field, founder of Equal Strategy, spoke at the event and he specifically highlighted the impact scents can make. He said: “The sense of smell is the only sense directly connected to the brain’s centre of memory and emotions. You cannot turn your nose off. It is an instantaneous response and the only sense fully developed at birth. The quickest way to change a mood is by using scents.”
Ideal Systems supported the event by providing AV systems that were ‘invisible’. In particular, Revolution Acoustics speakers were deployed. The transducers can be deployed on any surface converting them into a ‘speaker’. At the event, the transducers were used to provide sound in multiple areas. The temporary walls did not provide space or structure to mount conventional speakers, showcasing the unique benefit of using Revolution Acoustics technology.