SoftBank Corp. has installed Proto’s life-sized hologram device Proto Epic at the venue for the high school basketball national tournament SoftBank Winter Cup 2023. The event was organised by the Japan Basketball Association, a public interest foundation, and takes place at Tokyo Gymnasium, Shibuya-ku, Tokyo.
Tournament ambassadors Yuki Kawamura, the B.League basketball star from the Yokohama B-Corsairs, and W Leage star Aika Hirashita of the Toyota Antelopes, will greet the fans and the artists LIL League from Exile Tribe will perform the event’s official theme song – all via Proto hologram.
Fans will also be able to take selfies with these stars and become holograms themselves.
Previously in Japan, Proto was used at K-Con and at the art fair Tokyo Gesai where artist Takashi Murakami incorporated it in an installation with Nike.