SiliconCore Technology has announced the appointment of digital development expert Eric Penot to the role of chief operating officer [COO]. Penot will drive strategic development in this newly created role.
In his role as COO, Eric Penot will lead the sales, marketing and operations functions for SiliconCore worldwide, working closely with the research, development and manufacturing teams to create and bring to market the next generation of LED Displays.
He has previously served as group vice president digital media for JCDecaux and led the digital transformation of the group, defining their strategy and promoting the development of digital in the group worldwide.
Eric Li, CEO of SiliconCore, commented: “After leading the digital transformation of the JCDecaux group for 6 years, his move to join our innovative company reinforces our position as a leader in the direct-view LED industry. I welcome Eric to the SiliconCore team and look forward to our collaboration.â€
Penot said: “SiliconCore is uniquely positioned to redefine the display industry through its superior and pioneering set of technologies. I am convinced that the digital display industry is on the verge of its largest revolution to date, with the fast emergence of direct-view LED as the technology that will ultimately replace other existing large format display technologies.â€