Williams AV has expanded of its international sales team with the addition of two seasoned AV professionals. Michael Carvosso joins as international technical sales manager for Australia, New Zealand, and Southeast Asia, while Sanjay Kumar has been appointed international technical sales manager for the MENA (Middle East and North Africa) South and East Asia regions.
Per Persson, VP of international sales and business development at Williams AV, said: “We experienced a record year of sales growth in our international markets. In 2024, we saw explosive growth in Europe, Australia, and the Middle East, highlighting the need to enhance our sales support for customers in these regions. Michael and Sanjay’s extensive experience in the pro AV industry will strengthen our ability to serve these key regions and further drive our expansion.”
Williams AV’s international presence has grown steadily over the past three years, supported by strategic partnerships and the addition of distribution partners worldwide.
Michael Carvosso will be based in Australia and brings more than 25 years of experience in the professional AV industry. His career includes leadership roles at Bose Professional, Australia-based distributor Westan, Philips Electronics, and Avico Electronics.
Sanjay Kumar will be based in the United Arab Emirates and brings over 25 years of expertise in sales and project management within the Middle East and North Africa regions. His career highlights include positions at VDA Telkonet, and Robert Bosch Middle East.
Persson concluded: “We are thrilled to welcome Michael and Sanjay to our international sales team. They have a proven track record of fostering strong relationships, and their extensive industry experience and ability to bridge technical complexity with client needs will provide our customers with unparalleled support.”