The facility was designed to bring customers closer to the full value of Yamaha's integrated professional audio solutions, featuring the combined technologies of Yamaha and NEXO within a unified audio ecosystem.
The Experience Centre offers demonstrations with permanent and flexible equipment and system setups for demo and training, equipment verification, and the production of promotional material such as webinars, equipment training video content, and technical documentation. At the heart of this initiative was the implementation of a LAN-based control system (AV over IP), enabling seamless, scalable, and centralised control of the audio-visual infrastructure. This architecture ensured both high performance and adaptability for a wide range of applications.
Looking ahead, the Experience Centre is set to evolve into a comprehensive showcase of Yamaha's musical excellence, featuring pianos, guitars, and other instruments to provide a complete music experience under one roof.
Taketoshi Yamamoto, managing director of Yamaha Music India, commented: "Yamaha Music India was pleased to inaugurate our Experience Centre in Bengaluru. Recognised as the hub of technology and innovation in India, Bengaluru is also a strategic location where many of our key industry partners are based. With this new facility, we have further strengthened our connection with customers by offering faster and more personalised product demonstrations and technical support. This initiative reflected Yamaha's long-standing commitment to reliability in the professional audio domain and our ongoing efforts to enhance our support infrastructure.”
He continued: “The Experience Centre was designed to provide an immersive product experience, fostering deeper engagement with industry professionals such as system integrators and sound engineers. Yamaha stays committed to delivering valuable experiences to our customers in India through innovative technologies and high-quality musical instruments and professional audio solutions.”
Keigo Hatano, general manager of global marketing & sales department at the professional solutions division of Yamaha Corporation, added: "We were truly delighted to open our Experience Centre in Bengaluru, India. India is a vital and strategic market for our audio business, with enormous potential for future growth. Bengaluru is not only a hub for IT and innovation but also the epicentre for ability and demand in the professional audio industry. Establishing a base in such a forward-looking and dynamic city stood for an exciting challenge for us and a crucial step toward deepening relationships with our customers.”
He concluded: “Through the Experience Centre, we aimed to provide firsthand access to Yamaha's advanced technologies and integrated solutions, while delivering tailored proposals that address real-world challenges. We stay committed to creating greater value for our customers in India and will continue to work together to realise that goal.”