Yealink has opened its global operational headquarters and a new customer experience centre in Singapore, expanding its international operations and customer support capabilities.
The opening was marked with an event attended by customers, partners, government representatives and members of Singapore’s business and technology community.
Guests included Jay Liu, executive vice president and board secretary of Yealink; Prashant Singh Bishnoi, AI-powered workplace partner program manager – Asia at Microsoft; Ng Ming Liang, vice president of the global enterprises division at the Singapore Economic Development Board; and Zu Boon Hong, managing director of Eprom Data Systems.
Opening speech by Jay Liu, executive vice president and board secretary of Yealink
Yealink said Singapore will play a key role in its global operations strategy, supporting worldwide market enablement, operational coordination, supply chain collaboration, customer support and cloud service management.
The company has also selected Singapore as an operational centre for Yealink Management Cloud Service, citing the country’s legal environment, data protection regulations and cross-border data compliance capabilities.

Jay Liu said: “Singapore represents more than a regional office for Yealink. It is an important operational hub that supports our global service capabilities, trusted operations, and localised customer engagement.”
He added: “This new operational headquarters reflects our long-term commitment to building a globally connected, locally responsive, and trusted collaboration ecosystem.”

Alongside the headquarters, Yealink has launched a Singapore customer experience centre, designed to provide hands-on product demonstrations, solution showcases, training programmes and collaborative experiences for customers and partners.
The CEC will also support Yealink’s local service capabilities, talent development and engagement with Singapore’s business ecosystem and the wider Southeast Asia market.
Following the opening ceremony, guests took part in guided tours, product demonstrations and networking sessions.
Yealink said the investment forms part of the next stage of its global growth. The company has focused on unified communications and collaboration for more than 25 years and serves customers in more than 140 countries and regions.
Top image: Ribbon-cutting ceremony officiated by [l-R] Rachael Huang, APAC sales director of Yealink; Ng Ming Liang, vice president of the global enterprises division at the Singapore Economic Development Board (EDB); Prashant Singh Bishnoi, AI-powered workplace partner program manager – Asia at Microsoft; and Jay Liu, executive vice president and board secretary of Yealink.