A new platform is offering a fresh approach to AV system design and specification, with a 3D configurator that allows users to visualise products and complete solutions within realistic virtual environments.
The online tool, configurator.biz, enables users to add AV equipment into 3D models of spaces such as meeting rooms, TV rooms, and home cinemas.
Designed to support both professional and residential markets, the platform is positioned as a flexible solution that can serve multiple roles, from project visualisation and lead generation to full B2B sales portals with features like pricing matrices, bulk ordering, and project registration.
Following its recent launch, the 3D version of the configurator is currently being presented to potential customers. Early interest has been noted from residential cinema specialists and professional AV system integrators, highlighting potential cross-sector applications.
Separately, Kramer has adopted an earlier 2D version of the configurator to support its new TBUS modular product line (configurator.kramerav.com). This version enables users to select and configure products through a web-based tool integrated into Kramer’s digital catalogue.
The team behind configurator.biz highlight the platform’s ability to integrate directly with existing websites and catalogues, with scalability that allows it to evolve into more comprehensive B2B hubs. The technology also underpins the European distribution platform Modulit.eu, suggesting broader possibilities for customisation and expansion.