PPDS to deliver better data insights for retail customers

PPDS has partnered with Intel, Advantech and Navori Labs to combine digital display and camera technology with AI software, in a package that targets retail.

Philips display provider PPDS says the resulting Intelligent Signage Solution for Retail will offer data-driven insights to high street retailers.

It is compatible with PPDS’s Philips P-Line display series, connects via on-board ethernet or Wi-Fi, and uses Advantech’s integrated DS-200 SDM-L Smart Display Module computer platform, powered by Intel vPro technology that can be used to manage the unit remotely. These are brought together with the Aquaji smart AI-computer vision driven software platform for marketing analytics, and QL CMS software used to manage the display contents, both from Navori Labs.

Available as a cloud-based solution (SaaS) or as an on-premises version, the plug and play ‘Navori Aquaji’ software analyses video feeds from embedded or IP-based cameras strategically placed around the store. These produce anonymous marketing data and comparable metrics based on foot-traffic and people’s physical features, which are delivered on a dashboard assessable on any computer.

The information can be used to deliver unique, bespoke, targeted content and marketing to help drive sales. Alternatively, content can be created and scheduled, based on the data analytics, such as during times where a specific demographic, or group. The solution is GDPR friendly, anonymous and doesn’t perform facial recognition. No images or video are ever stored on the system.


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