Digital system management: Directing content Features 07/06/2017 Hurrairah bin Sohail takes a look at how digital signage systems can be managed in today’s world where return on investment is a key consideration for every customer.Digital signage is everywhere,†notes Jamie Hind, regional sales manager Asia for Exterity. “From corporations, airports and restaurants, to banks and shopping malls, it is widely used to deliver entertainment, information, alerts and advertisments and combines high-quality video, graphics and text messaging to reach audiences in the most compelling way.â€John C. Wang, chief global of?cer from Digital Signage Multimedia Alliance [DSMA], adds: “According to market research ?rm IHS, the year 2015 saw approximately 920,000 units of public displays sold in the Asia Paci?c region, of which 45% were consumed by China. A local, research report by AVC [All View Cloud] states that 87% of the public displays deployed in China were used in video walls, showing strong need for building large and impactful experiences.â€Read the full article at InAVate Active.If you are not already registered then follow the quick sign up for your free subscription and immediate access to this article and the InAVate archive.