Proto Hologram AI avatar, debuted in Kolkata, India and cricketer Sourav Ganguly joined Dallas Cowboys owner Jerry Jones, UFC CEO Dana White, and other top execs and athletes in the world of sports to appear as an AI hologram via Proto.
Hyderabad-based Proto partner Ikonz was behind the project and Ikonz is a specialist in licensing IP rights such as Indian film industry icon Amitabh Bachchan who currently appears as an AI hologam helping people with financial transactions via Proto technology in IDFC First Banks throughout India.
Ikonz has secured exclusive global rights to Ganguly’s voice, likeness, and mannerisms, enabling the creation of an avatar that authentically captures his charisma, energy, and unique presence.
Abinav Varma Kalidindi, CEO of Ikonz, said: “Dada [Sourav Ganguly] has always been at the forefront of cricketing excellence and innovation. With this digital avatar, we’re thrilled to bring his spirit to new audiences and industries around the world. Our team has harnessed cutting-edge AI, motion-capture, and neural-synthesis technologies to ensure the avatar speaks, moves, and emotes exactly as Sourav Ganguly would.”
Sourav Ganguly said he is excited to see his digital avatar come to life via Proto Hologram and to explore the technology's potential across sports, entertainment, education, and beyond. He stated: “Ikonz’s commitment to authenticity and respect for my personal brand gives me full confidence in this partnership.”
Proto Hologram founder and inventor David Nussbaum said: “By securing exclusive IP rights to Dada’s voice, likeness, and mannerisms, Ikonz ensures that any organisation or brand seeking to leverage the digital avatar will engage directly with Ikonz as the sole representative and licensor.”