Fulcrum Acoustic appoints director for marketing 2

Fulcrum Acoustic has announced the appointment of William Sauer to the newly-created position of director of marketing and communications.

In his new position, Sauer will develop and implement marketing communications strategies and tactics to build the Fulcrum brand and support the sales function.

Sauer is a marketing veteran with professional services and B2B experience. He joins Fulcrum after serving as a marketing manager for the law firm Harris Beach PLLC, and as communications manager for investment management advisors Manning and Napier, Inc.

He has also held senior positions at creative agencies including Ideafirst, Arteffects, and Imagesmith, where he has masterminded marketing and communications projects for clients including Compaq, Kodak, Xerox and GE.

Stephen Siegel, president and co-founder of Fulcrum Acoustic, said: “We are thrilled to welcome Bill to Fulcrum Acoustic. He brings a wealth of experience across a broad range of industries and market sectors, as well as a keen understanding of what makes the audio industry unique. We're looking forward to his input."

Sauer will be based out of the company's Rochester, NY offices. He can be reached at bill@fulcrum-acoustic.com.

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