Laqshya Media Group creates Indian Oil Pavilion at India Energy Week 2023 in Bengaluru with immersive technological experiences

Laqshya Media Group created the Indian Oil pavilion at the India Energy Week with immersive technology solutions. S.M. Vaidya, chairman of the Ministry of Petroleum, inaugurated the pavilion, which was appreciated by visitors, guests, and dignitaries, including Union Minister of Petroleum and Natural Gas, Shri Hardeep Singh Puri for its state-of-the-art technology displays and immersive experiences. The stall sought to represent the future of energy and innovation.

The Indian Oil pavilion showcased solutions such as a power-generating mat, which generated power as people jumped and stepped on it. In addition, the live data was displayed on screens, showcasing the methods of energy generation.

An anamorphic display, augmented reality, hologram and immersive digital cube were some of the other installations at the Indian Oil pavilion.

Dr. Uttiya Bhattacharyya, executive director and State Head at Indian Oil Corporation, acknowledged the group's efforts and said: “To the team called Laqshya! This hall no 4 of IEW2023, the space that was given to us, truly speaking, was not very advantageous because in front of us was a huge India experience zone, but we gave them a challenge by saying, let's use something so different, so special, so unique, that everybody will leave every other stall and come to Indian Oil pavilion and that's what Laqshya did. This group has done an outstanding job. Whatever we have conceptualised has definitely been brought to the ground. First, be the anamorphic wall, which was a great hit of the entire exhibition, then there was augmented reality, their immersive zone, that became a natural, safe environment, and the hologram even we had thought of this time that we at Indian Oil foundation will be having giving the customers and the visitors an opportunity to take some pictures that also coordinated very well. At the same time to entertain the customers, visitors, and dignitaries coming, we told them to get some good performing artists, the saxophone artists, and I would like to say that they were excellent. So, in the wholesome, they have done a wonderful job. The team is extremely cohesive, hardworking, and talented. Best of luck to Laqshya for future business and future endeavours this time.”

Rajesh Mendiratta, senior vice president, Laqshya Media Group, said: “We are proud to have executed the Indian Oil pavilion at India Energy Week to our client's satisfaction with our innovation wing Inventech and execution partner, Laqshya Live Experience (LLE). We are grateful to Indian Oil for entrusting us with this important project and allowing us to showcase our capabilities. We always aim to provide innovative solutions to help our clients achieve their goals and drive progress in their respective sectors.”

He added: “We are honoured to have received such positive feedback from the Hon'ble Union Minister, Shri Hardeep S Puri Ji, management of Indian Oil, and all the visitors who experienced our work at the stall. We look forward to continued success in our collaboration.”

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