Diversified has expanded its hospitality & lifestyle solutions within its advisory services practice, a strategic move aimed at transforming guest experiences in resorts, cruise ships, casinos, theme parks and luxury destinations worldwide. To lead this practice, Diversified has appointed Zach Toback, a 30-year media veteran and former vice president of production and studio operations at The Walt Disney Company, as vice president of business development, hospitality & lifestyle within advisory services.
Toback brings deep operational expertise and a proven record of managing complex, large-scale technology ecosystems. At Diversified, he will spearhead the company’s global hospitality strategy within the advisory services team and partner with clients to deliver scalable, reliable solutions that merge creative vision with technology execution.
These moves underscore Diversified’s commitment to delivering technology in an era when hospitality brands are racing to deliver immersive, tech-enabled and seamless guest experiences.
Jason Kornweiss, senior vice president, advisory services at Diversified, said: “Hospitality is no longer just about service—it’s about designing immersive, connected environments that leave a lasting impression. With Zach’s leadership and his experience at Disney, ABC and NBC Universal, Diversified is uniquely positioned to help global clients create the next generation of guest experiences that blend storytelling, technology, and operational excellence.”
Toback commented: “The hospitality and lifestyle industries are at an inflection. From arrival to checkout, guests expect more personalisation, more interactivity and deeper connection to the experience. That's what creates the unforgettable moments of the future. Diversified has the depth, scale and skill to turn those expectations into reality, not just for one property—but across entire portfolios.”
Image: Zach Toback, vice president of business development, hospitality & lifestyle within advisory services, Diversified