Exterity rebrands as Vitec

Exterity is now officially Vitec, marking a key milestone in the successful integration of both companies following the acquisition of Exterity in April 2021.

The move has been further signified by new branding, incorporating the Exterity orange into the Vitec logo.

Colin Farquhar, senior vice president of sales at Vitec and former Exterity CEO, said: “Since the acquisition, a lot of work has been going on behind the scenes – integrating business processes, gaining deeper understanding of the combined product range, and bringing our teams together. We have been focussed on coming together as ‘one Vitec’, exploring product integrations and shared technologies to best serve our customers. We couldn’t be prouder to be part of the Vitec team, and we look forward to an exciting future.”

Philippe Wetzel, CEO, Vitec, said: “When we acquired Exterity, our intention was to accelerate growth and strengthen our leadership position as IPTV, video streaming and digital signage provider for corporate, government, military, venues, hospitality, and broadcast customers. We knew the many natural technology and customer synergies between the two companies would enable us to extend our reach into new geographies, market verticals and partners. We have enjoyed the collaborative process of finding out more and learning from each other over recent months. It is clear that the strategic acquisition will be hugely beneficial, and I’m delighted that we are now all one Vitec, working together to achieve our goals.”

The newly launched Vitec website will now cater to both Vitec customers and legacy Exterity customers and channel partners.

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