Harman Connect Day in Indonesia maps strategy for AVL industry

The first Harman Connect Day of 2023 was held at the Pullman Hotel, Central Park, Jakarta. The event welcomed hundreds of guests representing dealers and system integrators in Indonesia.

Highlights of the event included the official launch of the JBL SRX900 series of line array loudspeakers and the debut of the next generation of AMX video and control products.

Nick Screen, Harman’s channel sales director for Asia Pacific, said: “Southeast Asia is a very important market for Harman Professional and Indonesia is at the core of our strategy. This event showed once again Harman’s commitment to our customers in this market. It clear that there is an appetite for our brands and solutions and this event was a fantastic opportunity to further engage with customers in Indonesia.”

Harman’s focus on the country comes as Indonesia is set to grow exponentially. In the MICE sector revenue in the event tickets segment is projected to reach USD 306.1m in 2023. A further revenue growth of 6.9% is predicted for 2024.

Amar Subash, vice president and managing director of Harman Professional, Asia Pacific and India, said: “With the event and entertainment industry ramping back up at breakneck speed post pandemic, the Harman Connect Day 2023 in Jakarta is the perfect time to showcase our solutions for sectors such as hospitality (AVL), touring and corporate.”

Harman Professional has also outlined a five-year plan which aims to expand brand coverage across the archipelago, identify gaps and together with local distributors, bring the brand’s portfolio of new products and technologies to untapped cities and markets. There are also plans to grow the local Indonesian sales team to ensure service and support standards remain paramount for partners and customers.

Subash added: “Harman is committed to growing our business in the Indonesian market. During the pandemic, we added an in-country resource and focused on training our partners. We now have a solid distribution coverage and dedicated system integrator network supporting our products and solutions to take on both small and large projects.”

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