Prolight + Sound Shanghai 2016 takes place from October 26 to 29 at the Shanghai New International Expo Centre. This year, the show is expected to feature a strong international presence with a showcase of products and technologies from over 500 audio and lighting brands.
Highlights of the show are expected to include a recording and production zone, which is set up to meet the demands of the recording market segment. Companies will share their expertise and innovations at the zone. A series of technology-oriented forums, product demonstrations and sound studios will also be held alongside the four-day event.
Running in conjunction with the show will be a schedule of fringe events that include interactive sessions and product demonstrations. These will allow companies to explore the latest technological innovations and exchange market knowledge with industry peers.
Judy Cheung, deputy general manager for Messe Frankfurt (Shanghai) Co Ltd, said: “We are excited about the positive response from our global exhibitors on the changes to Prolight + Sound Shanghai. Their unwavering support reflects that Prolight + Sound Shanghai is an ideal platform for them to tap into the entertainment and event markets in Asia. The addition of the recording and production zone will not only expand our product spectrum on offer, but also support more companies from these sectors to obtain relevant market information and generate new business leads from the Chinese market.â€