Samsung and Harman AV solutions have been chosen by Lotte Cinema World Tower in Seoul, Korea to deliver the cinema experience for patrons. The venue has installed the Samsung Onyx Cinema LED screen and JBL Sculpted Surround audio system.
Audio integrator Kinoton Korea assisted Samsung and Harman Professional Solutions at the Lotte Cinema World Tower installation, providing valuable expertise in deploying and configuring the JBL audio system.
The Samsung Onyx Cinema LED screen is 34 feet wide and was installed in Lotte’s Super S theatre, delivering HDR picture quality and 4K resolution.
The sound system at Lotte Cinema World Tower is comprised of an array of JBL cinema speakers suspended around and above the Samsung Onyx screen, including three JBL 3733 screen array loudspeakers, 12 JBL 9300 cinema surround loudspeakers, two JBL 9350 high impact cinema surround loudspeakers, and four JBL 5628 dual 18-in cinema subwoofers. Processing is provided by a BSS networked audio system, and the entire system is powered by four Crown DCi 4|1250 amplifiers.
Chris Bae, CEO of Kinoton Korea, said: “The Samsung Onyx Cinema LED display in Lotte Cinema Super S sets a new standard for the cinema industry in terms of accurate colour reproduction and dynamic picture quality. Traditional projections screens are acoustically transparent, allowing the front speakers to be located directly behind the screen. JBL specially tuned the custom Sculpted Surround system speakers to produce a phantom centre image that appears to originate from behind the screen, despite the speakers being suspended overhead. The combination of Samsung and Harman solutions produces an unparalleled cinematic experience for every seat in the theatre.”