SF Cinema, Thailand’s second-largest cinema chain, has deployed Christie CineLife+ series RGB pure laser and RBe projectors across 14 locations nationwide. The move reinforces SF Cinema’s commitment to delivering exceptional cinematic experiences for audiences throughout Thailand.
Under brands designed for diverse patron groups, SF Cinema has equipped its multiplexes with a wide range of 2K and 4K Christie laser projectors, including the CP2415-RGB, CP4425-RGB, CP4435-RGB, and CP4455-RGB pure laser models, as well as the CP2409-RBe and CP2411-RBe models featuring Phazer illumination. This strategic investment supports the exhibitor’s mission to deliver bright, sharp, high-quality images with improved energy efficiency, reducing operating costs while furthering its long-term sustainability objectives.
Suvannee Chinchiewchan, chief operating officer, SF Corporation, said: “At SF Cinema, our goal is to deliver the best possible moviegoing experience for our audiences. Christie’s laser projection has transformed the visual quality in our auditoriums, giving our guests brighter, more vivid, and lifelike images. The improved energy efficiency also supports our sustainability efforts, helping us offer a premium cinematic experience in a more responsible way.”
Chinchiewchan added that the adoption of Christie’s laser technology has resulted in a marked uplift in on-screen performance. She said: “The projectors deliver brighter, sharper, and more vibrant visuals, with better contrast, improved uniformity, and enhanced clarity that elevate immersion in every show.” The stability and robustness of Christie’s DLP laser architecture also support SF Cinema’s high-traffic multiplex operations, ensuring consistent performance throughout heavy daily show schedules.
Audiences and internal teams alike have praised the upgraded auditoriums, highlighting the vivid image quality and enhanced sense of immersion. SF Cinema’s technical staff also value the stability and reliability of Christie’s laser projectors, which streamline maintenance and ensure consistently outstanding presentations.
Han Kim, vice president of Sales, Asia-Pacific, Christie, comments, “We’re honoured to support SF Cinema in its mission to deliver world-class cinematic experiences. Their investment in Christie laser projection underscores their dedication to quality, sustainability, and innovation. We look forward to continuing our strong partnership as SF Cinema enhances its auditoriums for audiences throughout Thailand.”
Looking ahead, SF Cinema plans to continue upgrading its venues to maintain the highest standards and adopt the best available technologies.