As the world is adjusting to the new normal of working from home, people have been finding ways to increase efficiency add more value at work. A recent study suggests that 69% of today’s employees spend extra time on their work tasks due to the poor sound quality. At a time when most of the people are working from home, it is crucial to have a crystal-clear communication and this strong communication takes place when there is clarity of speech and an impeccable audio quality.
In India, people are gradually realising the importance of sound. This new normal of working from home has led to an untapped potential and growth in the Business Communication Segment as there is an urgent need for audio solutions to conduct effective virtual meetings, conferences, etc. The workplace communication is being re-shaped through technological tools such as cloud computing and conferencing solutions. Many offices have built fully integrated immersive collaborative rooms that allow advanced work on complex projects, while also facilitating remote access. Technology such as cloud storage, Zoom conference calls, messenger chatbots etc have contributed highly to employees’ productivity.
This year marks the 75th anniversary of Sennheiser’s legacy. We have a rich culture of history and innovation through which we shape the future of audio world of tomorrow. The passion for excellence is something that our company lives by daily. For us, good sound is not enough. We want to achieve the perfect sound and we want to make sound come alive. The Sennheiser Business Solutions is all about raising productivity with an unmatched ease of use and uncompromising simplicity.
Making audio the most crucial part of effective communication. At Sennheiser, we offer various audio solutions which make sure that every word will reach the audience in a crystal-clear manner. The TeamConnect Ceiling 2 by Sennheiser is a ceiling microphone which comes with patented automatic beam forming technology through which messages are clearly transmitted to external meeting participants from anywhere in the meeting room allowing the participants to move freely and flexibly in the room. The Sennheiser TeamConnect Ceiling 2 is increasingly employed in higher education environments, wherein it facilitates distance learning.
Technology has also found a way into the classrooms with several audio and visual aides to teach students for better understanding. There have been significant steps made to modernise higher educational institutions in India. Pro-AV technology is now an integral part of the infrastructural requirements in educational institutions. They need to work with brands that provide cutting edge digital audio technology. With the state-of-the-art audio equipment, Sennheiser provides devices for speech applications that are easy to handle for professors, IT personnel and students. No technical expertise is needed to use the wireless microphone systems like SpeechLine Digital Wireless that can be easily extended to as many rooms on campus as needed. To further strengthen the audio ecosystem in India, Sennheiser recently partnered with AUDAC and Xilica to provide a technologically driven integrated sound solutions to businesses and customers.
The Pro-AV market has seen a substantial growth in the past couple of years. Despite the ongoing situation where most employees and students are restricted in their homes, it has only provided more potential to innovate and improve efficiency. It is important to remember that the consumption pattern will keep changing in this dynamic economy. Any brand which is resilient and agile will be able to adapt to any situation quickly.