Sony professional displays integrate Kramer and Exterity solutions

Sony Australia and Kramer Electronics have announced integration with Exterity which will be demonstrated at Integrate 2019 in Melbourne, Australia.

Sony had previously announced integration of Kramer Control Brainware with the Sony BZ35F series of Bravia 4K HDR professional displays. The control processor software allows the display to provide AV installations with control, automation and analytics features.

Daniel Hancox, group manager – business solutions for Sony Australia’s Professional Solutions Group, said: "One of Sony’s key achievements is ease of integration with third party solutions. Over 80% of our Pro Bravia installations are networked and exist within an ecosystem. From an end user point of view, it is critical that each part of the ecosystem works seamlessly together. Pairing Kramer's code-free, drag-and-drop control platform with Sony's Bravia pro series displays is a win-win for our joint customers. By offering integration with manufacturers such as Kramer, Sony is providing users with the tools and capabilities they need most, while creating a highly robust, interoperable and versatile platform. We are excited to provide Sony Bravia users with an additional all-in-one solution for simplified, software-based room control."

Aviv Ron, vice president of business development and strategy for Kramer, said: “We are thrilled about this Sony-Kramer integration, it represents an enormous opportunity to provide our shared customers with the industry’s best professional displays, control and automation. Sony BRAVIA displays running Kramer Control Brainware are optimally suited to serve as a centerpiece for several of our new Kramer@Work modern meeting space solutions.”

Kramer’s new Control solution will be available for a range of the Sony Bravia BZ35F display models.

Sony has also been working closely with Exterity to achieve integration between Exterity’s ArtioGuest interactive guest experience portal and the latest Sony Bravia professional displays, which have Chromecast support built in.

The latest Sony professional displays benefit from built-in Chromecast functionality, enabling users to easily share content from subscription services, such as Netflix, YouTube, Kayo Sports, Foxtel Now and Spark Sports from their mobile device directly to the Sony screen.

This removes the need for a Chromecast dongle and other external third party devices and services. ArtioGuest, with its direct access to the Sony built-in Chromecast functionality, securely connects Sony TVs, Chromecast services and the guest’s mobile device, while protecting the user’s personal data.

This latest collaboration is part of an ongoing partnership as the two brands strive to offer first-class service to hotel operators and their guests.

Hancox from Sony concluded: “The ability to have IPTV, digital signage, analytics and control running on a Sony display without the need for additional hardware is a huge benefit to end users. The Sony BZ range of displays are the hub that brings leading solutions such as Kramer, Exterity and Chromecast together. The seamless integration we enable makes the overall solution customisable, secure, feature-rich and simple to deploy and maintain. The fact that the control can also be on a mobile or tablet is an added bonus.”

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