L-Acoustics has appointed two regional industry experts to grow its presence in India and Middle East.
Chris Mead, sales manager for Middle East, India and East Africa, will be tasked with building relationships and developing business in the regions while Rahul Samuel, application engineer for the Middle East and India, will provide technical support, design assistance and training to partners and projects throughout the area.
Over the last decade, the region had been successfully supported by L-Acoustics sales manager, Peter Owen, who will now concentrate his expertise on developing key territories in Russia and Eastern Europe.
L-Acoustics’ aim is that the appointment of a dedicated and locally based team will allow the company to nurture new and closer relationships in the relevant regions.
Cédric Montrezor, executive director of application at L-Acoustics, said: “The Middle East and India regions are very diverse culturally yet share a common commitment to building innovative and technically advanced venues and entertainment experiences. This drive to excel and impress has led the region to dynamic growth – growth which remains resilient throughout the current difficult period.”
Mead said: “L-Acoustics has achieved its leadership position in the market by developing outstanding products and establishing a global system of standards via a robust partner network. The brand’s rapid growth in the integration market represents an exciting area of development. I look forward to contributing to the continued success of the company and our partners in the region.”
Samuel said: “The Middle East is home to some of the world's biggest projects and they consistently surprise the world by exceeding known limitations. This type of work requires the best minds from around the world and L-Acoustics excels at accompanying people and projects to achieve their technical best. I’m excited to be working alongside our partners to turn their visions into reality.”
Global director of business development at L-Acoustics, Jochen Frohn concluded: “Clients and Partners in the Middle East and India have consistently shown an interest in premium products and a willingness to go the extra mile to achieve excellence and offer the most engaging audience experience. Having this locally based team, with Chris and Rahul’s combined expertise, will allow us to build deeper relationships and offer outstanding support to clients in a region that continues to take a more central role to the strategic growth of L-Acoustics.”