SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and one of the largest movie theatre operators in the Philippines, has deployed five units Christie’s 6-Primary (6P) dual-head laser projection system to expand its capabilities.
The newly acquired laser projection systems have been installed by Arraystech Digital Systems, Christie’s partner in the Philippines, at auditoriums located at SM Megamall in Metro Manila, SM Mall of Asia in Pasay, and SM City North EDSA in Quezon City. In addition, some auditoriums have also been fitted with Christie Vive Audio.
With this latest acquisition, SM Cinema will have a total of six Christie CP42LH 3DLP 4K RGB laser projectors in its possession, making it the cinema operator with the largest fleet of Christie 6P laser projectors in Asia. SM Cinema also recently installed Southeast Asia’s first Christie 6P laser projection system in its latest cinema complex located in SM Seaside City Cebu.
Edgar C. Tejerero, president ofSM Lifestyle Entertainment Incorporated, said: “Having experienced the bright and stunning 3D visuals at our newest cinema complex situated within our latest shopping mall in Cebu, we are convinced that Christie’s 6P laser projection system is the best and most advanced laser projection system on the market. Our imminent deployment of another five Christie 6P laser projector systems will provide the ultimate visuals and movie-viewing experience to our movie-goers, and elevate SM Cinema to become one of the most cutting-edge cinema chains in the world.â€
Aaron Del Poso, vice president of Arraystech Digital Systems, commented: “We are thrilled to be involved in these highly significant projects that brings the world’s most advanced laser projection system to audiences in the Philippines. Installing Christie’s 6P laser projection system with Christie’s technical team in SM Seaside City Cebu had been very exciting as we observed first-hand how 3D light levels, colour fidelity, image uniformity, viewing comfort, and a sense of immersion had been vastly improved to deliver absolutely stunning visuals.â€